This new take on the classic brilliantine has been perfected and reformulated to offer the most desirable characteristics of the pomades, waxes, and hair greases of old but without any of the undesirable traits such as greasiness, heaviness, drying, and being impossible to wash out. These negatives have been replaced by a dapper-gentleman's wish-list of benefits: superb holding, styling ease, an unbeatable hold that's soft to the touch, and best of all, washing out with nothing more than water. The pearlized retro-pink pomade has a fresh scent, a cloud-like texture and comes in two ready-for-close up formulas, heavyweight and medium weight. Hollywood legend good looks are at your fingertips. -JS Sloane

This new take on the classic brilliantine has been perfected and reformulated to offer the most desirable characteristics of the pomades, waxes, and hair greases of old but without any of the undesirable traits such as greasiness, heaviness, drying, and being impossible to wash out. These negatives have been replaced by a dapper-gentleman's wish-list of benefits: superb holding, styling ease, an unbeatable hold that's soft to the touch, and best of all, washing out with nothing more than water. The pearlized retro-pink pomade has a fresh scent, a cloud-like texture and comes in two ready-for-close up formulas, heavyweight and medium weight. Hollywood legend good looks are at your fingertips. -JS Sloane

JS Sloane  wanted to bring back the sensibility of grooming as a ritual and the notion that being well-groomed was a prerequisite to social interaction.  JS Sloane  took on one of hair styling's oldest and most revered products: brilliantine. Also known as pomade, or more commonly hair grease. The goal is to create a modern-day version for the gentleman's classic grooming products. - JS Sloan

JS Sloane wanted to bring back the sensibility of grooming as a ritual and the notion that being well-groomed was a prerequisite to social interaction. JS Sloane took on one of hair styling's oldest and most revered products: brilliantine. Also known as pomade, or more commonly hair grease. The goal is to create a modern-day version for the gentleman's classic grooming products. - JS Sloan

Through and through, Bona Fide is transparent, honest, and everything I do is in “good faith” which is what the latin phrase  bona fide  means. - Louis, Bona Fide

Through and through, Bona Fide is transparent, honest, and everything I do is in “good faith” which is what the latin phrase bona fide means. - Louis, Bona Fide

Bona Fide also see their products as tools for creative expression. We want people to play with their hair, to have fun with their hair, and to achieve whatever look and style they desire. I want them to take on the day knowing their hair is on point because they used Bona Fide. - Louis, Bona Fide.

Bona Fide also see their products as tools for creative expression. We want people to play with their hair, to have fun with their hair, and to achieve whatever look and style they desire. I want them to take on the day knowing their hair is on point because they used Bona Fide. - Louis, Bona Fide.

 

At Ford's we are working to carry the finest of men's grooming products. The product line changes from time to time to give our clients options. You can always count on us carrying the best available. This is just a sample of what we stock. We are also an authorized dealer of the full line of Bona Fide haircare products.